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A strong-hold styling clay that helps give hair soft texture and definition with a slick matte finish. Can be used on all hair types and a variety of lengths to deliver a roughed up look. Infused with soya bean extracts and golden bamboo, the antioxidant-rich formula helps seal the ends of hair, adds hydration and provides additional strength.

Also available in a limited edition duo, TWO OF A KIND so you can always have your styling tool at hand. 

Key benefits

  • Creates a slick, matte defined finish
  • Provides strong hold
  • Strengthen and seals rough ends
  • Ideal for all hair types wanting a matte, slick look
  • Vegan friendly
  • Sulphate, paraben and cruelty free.

How to use Kevin Murphy ROUGH.RIDER

  1. Rub a small amount between palms
  2. Distribute evenly throughout damp or dry hair

Key ingredients

Soya bean extract, diatomaceous earth, bamboo extract, patchouli oil.

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  • 5
    A 5 star review

    Posted by Elaine from Worcester on 5th Sep 2017

    5* excellent for short hair style. Style stays in all day and don't need much rubbed between fingers.

  • 5
    A 5 star review

    Posted by Mark from edinburgh on 24th Aug 2017

    Lovie it. Easy to use, a little bit goes a long way and it looks great

  • 5
    A 5 star review

    Posted by Phil from Surrey on 17th Aug 2017

    I have thick hair and have a preferred slightly longer messy style. Have used many products to try and tame it, and often found my hair flat half way through the day. This stuff is great, holds and able to remold, washes out easily within two quick washes and doesn't get all gunky. Won't be changing from this now.

  • 5
    A 5 star review

    Posted by Steven from Lancashire on 7th Jun 2017

    Great product. My hair is short to medium length and choppy and this gives the best finish and look I have found. Not the easiest to wash out but not an issue.

  • 5
    A 5 star review

    Posted by Caglar from London on 12th Apr 2017

    Great Product, love the smell also. Rub it warm, apply and spread thoroughly.

  • 5
    A 5 star review

    Posted by Yousuf from Huddersfield on 11th Apr 2017


  • 5
    A 5 star review

    Posted by Ashley from Lostwithiel on 6th Apr 2017

    Perfect invisible natural looking hold!

  • 4
    A 4 star review

    Posted by Richard from Sheffield on 16th Mar 2017

  • 5
    A 5 star review

    Posted by Sebastian from London on 7th Nov 2016

    Great product, strong hold..amazing design

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