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A strong-hold styling clay that helps give hair soft texture and definition with a slick matte finish. Can be used on all hair types and a variety of lengths to deliver a roughed up look. Infused with soya bean extracts and golden bamboo, the antioxidant-rich formula helps seal the ends of hair, adds hydration and provides additional strength.

Also available in a limited edition duo, TWO OF A KIND so you can always have your styling tool at hand. 

Key benefits

  • Creates a slick, matte defined finish
  • Provides strong hold
  • Strengthen and seals rough ends
  • Ideal for all hair types wanting a matte, slick look
  • Vegan friendly
  • Sulphate, paraben and cruelty free.

How to use Kevin Murphy ROUGH.RIDER

  1. Rub a small amount between palms
  2. Distribute evenly throughout damp or dry hair

Key ingredients

Soya bean extract, diatomaceous earth, bamboo extract, patchouli oil.

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  • 4
    Good product

    Posted by Anonymous on 31st Jan 2019

    In my opinion this is not as good as the (now-discontinued) Gritty Business product, but it is better than anything else I have been able to find for matte clay.

  • 4

    Posted by OD on 14th Jan 2019

    Recommend applying with damp hair, otherwise you will lose your hair during the application phase. This is a very thick product. Leaves a nice finish, smell is okay, not intrusive.

    Would be a 5 star review if the product was a bit more smooth and would applying better.

  • 5
    Epic clay!

    Posted by Michael on 1st Jan 2019

    Love this product; such a cool box; great hold and texture. Cannot rate it more highly.

  • 5
    The best

    Posted by Nate on 24th Oct 2018

    This is the only hair product I would ever use. At first I wasn’t sure if the page was legit, but I can 100% guarantee that it is. I ordered 2 packs and both are perfect.

  • 5
    A 5 star review

    Posted by Abigail from Sutton on 13th Sep 2018

  • 5
    A 5 star review

    Posted by SUSAN from Lancashire on 4th Sep 2018

    If you have short hair like me then this product is great. You need very little to work through your hair and style. I styled my hair went out( it was a little breezy) found a mirror and reset the style and it stays put. The morning after with a little bit of 'bed head' from the night before I could run my fingers through the hair and it looked presentable again. I have used many products over the years but I think this has to be the best by far and a little goes a long way. Very impressed.

  • 5
    A 5 star review

    Posted by Unknown on 3rd Aug 2018

    Best Matt clay on the market<br>Smells good <br>Washes out easily<br>Get some!

  • 5
    A 5 star review

    Posted by Scott from London on 29th Jul 2018

  • 5
    A 5 star review

    Posted by Robert from Garderhouse on 14th Jun 2018

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